There’s a saying that goes: ‘good thing come to those who wait’, and once we found out how effective ballot systems can be for event organisers- we can’t help but agree. Not only does it have benefits in terms of reducing fraud by keeping a close track of all ticket allocations, but also creates hype for your event that inevitably leads to more tickets being sold. Want in? Here’s how.
How it increases hype about event
While it may not be a medical diagnosis, ‘FOMO’, or fear of missing out is a notion that most people can relate to. The ballot system creates a huge sense of hype for events because the implication of having to subscribe is that it’s likely to sell out. Another way that event organisers can make their events competitive is by allocating several ticket releases with smaller allocations, allowing word of mouth and a natural build up of excitement to occur in between each release.
How it increases sales
Convenience and fairness are the fundamental principles of a ballot system. It’s a way to keep track of exactly what kind, and how many, people are interested in your events. Rather than having anonymous attendees, the subscription process provides event organisers with information about the demographic of people who attend their events.
How it works
Applicants subscribe to events quickly and easily online. There’ll be a closing date for the ballot, so it’s important to be quick. Next, the ballot is drawn, and successful applicants are emailed an alphanumerical code. It’s valid for a set window of time (usually around a week), so the stress of waiting for hours in on online cue is removed.
Email address’s to market to from customers who are DIRECTLY interested in your events
As well as having access to the email addresses of people who are interested in your event, Ticketbooth offer an option to applicants to become long-term subscribers. This means that whenever events of their chosen interest (a definition which is extensively customised) are happening, they’re automatically the first to have access to tickets. Let us do the hard work, so your attendees can enjoy more of your events.
For most events, it’s not uncommon for a second (and sometimes third) release of tickets to be available, so the names in the original ballot stay there right up until the actual event. There’s no need to re-subscribe the second time around; applicants who got in first will be automatically selected. The number of tickets available to each successful applicant is also subject to change, so it’s a great way to involve family and friends.
Have a question? Send us an email info [ at ] ticketbooth.com.au. Or find out more about ticketbooth by visiting our ticketing services!